Data Analytics (BS)

Across multiple industries, organizations are harnessing massive amounts of internal and external data to inform decision-making and innovations in areas such as customer service practices, consumer and public outreach, and the design of products and services. As businesses realize the need to become more proactive, thoughtful and efficient in their decision-making, the need for talented data analytics professionals increases. In addition, the increasing availability of public and private data creates a number of new challenges for organizations that require data analysis. Questions such as how to leverage data appropriately and about the most efficient and ethical ways to secure data and protect users and organizations allow data analysts to provide insights that can transform how the business moves forward. The Bachelor of Science in Data Analytics provides students with the technical abilities and professional skills to help organizations leverage data to innovate practices and processes, and inform decision-making. In addition to providing students with a solid foundation in data analytics, students will be introduced to aspects of data science including data management and security, project management workflow, and business analytics. Students experience the data analytics lifecycle from consulting stakeholders on business problems, to delivering accurate information in support of successful business outcomes. Graduates will be skilled in interpreting business questions through a data lens, collecting and cleaning data, visualizing data, and communicating analytical results and recommendations to technical and non-technical audiences.