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Bachelor of Science
The Bachelor of Science in Marketing program allows students to explore and apply foundational traditional and digital marketing terms and concepts to solve complex challenges faced by marketers globally. This program provides students with the tools to understand consumers and the ability to develop comprehensive research-based marketing recommendations to organizations of all sizes. In addition to foundational project-based coursework, students will select marketing elective coursework that aligns best with their personal and professional interests.
The Marketing (BS) program contains 14 identified courses across 5 requirement categories. The prerequisite data currently includes 7 known course relationships.
Structured catalog requirement categories, credit thresholds, and nested course rules.
42 Total Credits
Complete all of the following
42 credit(s) from: GenEd
Complete:
Complete:
30 Total Credits
30 credit(s) from: BusCore
21 Total Credits
Complete all of the following
Complete:
3 credit(s) from the following:
12 Total Credits
12 credit(s) from ADV or MKT within the 100 - 499 range or from the following courses:
Students who would like to complete a graduate-level course must meet all requirements in the Undergraduates Taking Graduate Courses policy.
15 Total Credits
15 credit(s).
Known courses in this degree map with credits and prerequisite links from catalog data.
| Course | Title | Credits | Prerequisites |
|---|---|---|---|
| MAT 240 | Applied Statistics | 3 | None listed |
| ECO 201 | Microeconomics | 3 | None listed |
| ECO 202 | Macroeconomics | 3 |
|
| MKT 225 | Digital Marketing | 3 | None listed |
| MKT 270 | Professional Selling | 3 | None listed |
| MKT 337 | Marketing Research | 3 |
|
| MKT 345 | Consumer Behavior | 3 |
|
| MKT 400 | Strategic Brand Management | 3 | None listed |
| MKT 432 | Strategic Marketing Planning (Capstone) | 3 |
|
| QSO 330 | Supply Chain Management | 3 |
|
| MKT 500 | Marketing Strategies | 3 | None listed |
| MKT 620 | Consumer Behavior and Marketing | 3 | None listed |
| BUS 496 | Advanced Experiential Learning for Business | 3 | None listed |
| MKT 490 | Marketing Internship | 0 | None listed |
| MKT 205External | Applied Marketing Strategies | — | None listed |
| MAT 243External | Applied Statistics for Science, Technology, Engineering, and Mathematics (STEM) | — | None listed |