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Master of Science
The Master of Science in Marketing program provides students with the opportunity to apply marketing concepts, strategies, and data analysis skills to real-world scenarios. The coursework in this program will explore topics such as customer behavior, market research, and digital marketing, which students will apply to support and advance an organization’s strategic goals and business development. Students will develop marketable skills in communication, research, digital marketing, data analysis, and branding in an ethical environment. Additionally, students will gain experience using industry-relevant tools and technologies.
The Marketing (MS) program contains 17 identified courses across 3 requirement categories. The prerequisite data currently includes 5 known course relationships.
Structured catalog requirement categories, credit thresholds, and nested course rules.
Credits not specified
Complete all of the following
Complete:
If you are required to take this course, you may use the course as General Business Electives if you have General Business Electives required for your program. You will only receive credit ONCE for this course even though it satisfies the additional requirement of General Business Electives.
18 Total Credits
Complete all of the following
Complete:
1 of the following:
1 of the following:
12 Total Credits
12 credit(s) from MKT within the 500 - 799 range or from the following courses:
Known courses in this degree map with credits and prerequisite links from catalog data.
| Course | Title | Credits | Prerequisites |
|---|---|---|---|
| MBA 796 | Experiential Learning for Business | 3 | None listed |
| MGT 550 | Managing Through Communication | 3 | None listed |
| QSO 500 | Business Research | 3 | None listed |
| QSO 510 | Quantitative Analysis for Decision Making | 3 | None listed |
| QSO 600 | Operations Management | 3 |
|
| QSO 630 | Supply Chain Management | 3 |
|
| QSO 640 | Project Management | 3 | None listed |
| SPT 608 | Sport Marketing and Media | 3 | None listed |
| MKT 500 | Marketing Strategies | 3 | None listed |
| MKT 618 | Marketing Analytics | 3 |
|
| MKT 620 | Consumer Behavior and Marketing | 3 | None listed |
| MKT 700 | Marketing Capstone | 3 | None listed |
| OL 501 | Business Foundations | 3 | None listed |
| MKT 605 | Integrated Marketing Communications | 3 |
|
| MKT 625 | Strategic Digital Marketing | 3 | None listed |
| MKT 648 | Global Marketing Strategies | 3 | None listed |
| MKT 675 | Ethical and Legal Issues in Marketing | 3 |
|